The Secret to Site Success


With so many designers, agencies, templates, and tools for website design, you can’t help but ask yourself “what’s the difference?”. Is there a value to hiring someone to design your website instead of designing it yourself? Is there a difference in hiring a freelancer vs. an agency?

Yes, it’s true that there are many people out there who have the coding skills necessary to build a website. However, building a successful website takes more than simply coding a website that functions. Here are the important keys to website success that a diligent, experienced agency will offer.

1) Brand Strategy Planning
Your brand is not just your name, your product, or your website. It encompasses all your brand elements and the consumer’s perception and expectations of you. Brand strategy planning considers long-term marketing support for a brand, which communicates its brand identity based on the defined characteristics of the target consumer. It includes understanding their preferences, and expectations of the brand.

A website is only a part of your brand strategy. A website should consider the total brand strategy to ensure that consumers get a consistent brand experience in-person and online. From brand assets to imagery, and tone of voice, all elements of a website should align with brand standards and guidelines.

2) Web Standards
Good web developers must stay up-to-date with modern web standards and practices, and not simply rely on the techniques they are comfortable with. Using latest technologies and standards makes your site clean, fast-loading and search engine friendly. It also leads to a more unique and personalized experience for consumers, as automated and dynamic technologies improve.

3) Right Technology and Framework
There are many options for building a website: Do you want a static website or a CMS system? If you want a CMS system do you want it to be custom built or to use an open-source system? If you want an open source system, there are dozens of options to choose from, each with their own benefits and pitfalls. An expert web developer will first try to understand your requirements and then advise on the best approach for your website needs.

4) Content
Website content is what differentiates one brand from another. When written strategically it drives users to action, which leads to conversions. Professional copywriters will provide this strategy, and deliver marketable content that is on brand and engaging to consumers. Suitable images and videos provide a great way to engage audiences and drive important messages in a format that is skimmable, which requires less effort than reading large amounts of text.

5) Drive Traffic
Expand your visibility by using latest SEO methods. SEO is an important part of website content strategy; it is important that descriptions, tags and keywords are properly implemented onto your site. The site itself should be designed cleanly so that it is simple for search engine crawlers to find the information they are looking for.

6) Measurement
One of the key advantages to websites is their ability to provide measurable interactions with consumers. A good agency has the ability to analyze this data to measure site traffic, quantify conversions, track where visitors are coming from, and understand content effectiveness. These reports lead to future website improvements and, on occasion, can lead to improvements in the business model as a whole.

BTI approaches all of our projects with these high standards, and with utmost diligence, to ensure our clients’ websites are successful. Call BTI now for a free consultation and quote for your website project!

Six Steps To Bootstrap Your Business On Social Media

Social media for small businesses is as important as having a company website. In this day and age, it almost doesn’t make sense to have one without the other.

What’s surprising though is that there are still a lot of small business owners who aren’t on social media, or don’t use it to its full potential. Social media marketing can be a powerful tool, but only if crafted strategically. Otherwise, all the time and effort invested in it can go to waste.

Follow these six steps below to start your social media marketing today:

Determine your business objectives for social media

Set goals that are concrete, measurable and achievable. Social media takes time and you may not see the rewards as early as you anticipated. However, once established, your feed has the potential to grow your audience by engaging new and returning customers.

Define your audience

Before hastily jumping onto the social media bandwagon, ask yourself — who am I talking to and why am I doing this? Remember, in order for social media to grow and be successful, you need to build an audience on an authentic level. Find out what their interests are, what they are looking for, what concerns they have and what’s endearing to them.

Establish a social media presence

Figure out which social media platform works best in reaching your audience. Facebook and Youtube have the highest number of users, but that doesn’t mean you shouldn’t explore other channels as well. Every platform has its own unique offering and audience, even if its overall user base is low. Flickr may only have 92 million users, but if those users are your audience then it may be more effective than being on Youtube which has 1 billion users. It all depends on where your audience is and how much time you want to invest creating content.

Content creation and engagement

Start building brand awareness by getting people to recognize your name and associate it with your product. Write a blog to establish your brand’s voice and nurture your audience. And don’t forget to engage your audience – get them involved in the discussion, share their experience, listen to their concerns and create incentives to get them to act.

Promote your social media channels online and offline

Look for opportunities to promote your social media channels not only online but out in the real world as well. If your business has a store, make sure you have signs showing your social media handles in highly visible areas. Though you may want your feeds to draw new customers, the greatest value of social media is the ability to convert existing customers into brand ambassadors, so inform customers of your feeds at every touchpoint.

Consider third-party consultants

With social media, the money you save on traditional marketing will be invested in time. Social media marketing is a long-term investment, and not all companies have the time or the resources to sustain it. This is where you should consider hiring a consultant or content curator to manage it for you. Their expertise and experience will work to your advantage.

To get started, click here to download this free guide to Social Media for Small Business (PDF).

Need social media advice or content curating services? Let’s talk!

Dynamic Content: Making Big Data Work For Your Website


Have you heard of dynamic website content? This evolving technology is about revolutionizing the online experience for users, leading to higher conversions for businesses! Dynamic content generation means that website content changes for each user, resulting in a personalized website experience. This is in contrast to static content that is consistent for every user, which is how websites have historically functioned.

An effective use of dynamic content is the targeted ads we see daily on Google, Facebook, and many websites. Targeted ads focus on specific traits of the consumer to ensure that what gets advertised is in some way relevant to the individual viewing it. The use of targeted ads leads to better utilization of ad budgets since ad space isn’t being wasted displaying products to consumers who have no interest in them in the first place.

Website visitors quickly bounce if they don’t see what they are looking for within a matter of seconds. For larger sites or companies with large and very diversified product categories, this can be a difficult challenge due to the sheer amount of content they have to manage. Tailoring content to a user’s specific needs by directing them immediately to the information they are searching for will translate to a larger customer base with increased sales opportunities and lower bounce rates.

There are 3 ways websites achieve dynamic content:

  1. On-Site Triggers: You are able to define key triggers which launch website pop-ups, change header graphics, or even change your site navigation based on the time or user’s on-site behaviour, such as what pages they click or forms they fill out.
  2. Explicitly Available Data: Your website experience can begin with an optional form which asks users key information in order to tailor the site experience towards them. You may want to ask them what industry they work in, what product or service they desire, or questions related to their personal taste. Upon completing the form your site navigation may change, they may receive unique offers, or you can direct them to a specific page.
  3. Anonymous Available Data: Newer dynamic content providers are offering personalization based on anonymous data collected from the user’s I.P. address, mobile device, or collected from website cookies. Though the idea of providing personalized content to users on their first visit sounds tempting, this technology is still in it infancy stage, with information often being inaccurate.

Personalization is achieved through collecting and reviewing the data users generate while accessing the internet. Users’ digital trails grow as they access websites and over time provides enough information to fill in the blanks needed to deliver personalized content. Examples of this information being collected include the following:

  • Location (IP address geo-location, or GPS tracking from mobile devices)
  • Device type, model, and brand.
  • Web browser
  • Search terms which directed users to a website
  • Pages visited, when, and for how long
  • On-site purchase history
  • Public social network profile

There are many great ways to utilize dynamic content to improve conversion. Some examples include the following:

  • Showing a user the inventory stock of a product by using their location to determine the closest retail store
  • Changing the language based on the user’s location.
  • Changing the default displayed currency based on the user’s location.
  • Using search words to filter out products being listed.
  • Show products related to what users are currently viewing.
  • Targeted promotions, and call-to-actions.
  • Email newsletters with content customized to user interests.

It is important to keep in mind that there are challenges with implementing dynamic content on a website. For starters, dynamic content cannot be cached by a web browser. This can have a negative impact on site speed since data must be generated and retrieved from a web server each time a page is viewed. Another challenge is dealing with privacy concerns. Dynamic content can trigger fears about how personal information is being used by a business. Users will want to know what data is being collected, how it is being used by the business and who the business is sharing this data with. These concerns can be addressed with a privacy policy page explaining the business’ intentions in simple terms.

Dynamically generated personalized content is a great way to increase website conversion, and gain a competitive edge in your industry. However, you must be wary of the limitations and risks involved with this technology. Let’s talk about how dynamic personalization can help your business achieve its goals, and if it is the right solution for you.

Memories of 2016: A Social Media Yearbook

Social media marketing has come a long way since it took the world by storm in the mid-2000’s. From the beginning as a trend, it has become an essential part of a consumer’s life and a marketer’s plan. The platform has been evolving ever since: every year, new developments and launches create new opportunities and challenges.

2016 was no exception. Remembering last year, it is hard not to talk about the Pokémon Go frenzy and how the world lost its political balance. However, the year belonged to the progression of the platform, through innovations, reforms and shutting the lights on the obsolete.

Last year, more brands entered the world of social media to understand their customers and provide a better experience. Social media platforms became more engagement-oriented, fuelling the craze of connecting and sharing; encouraging users to post more frequently and more candidly about their lives.

Overall, customer experience remained the main focus. Let’s review the most impactful news which was noise worthy in 2016.

Express More

Acknowledging that “like” isn’t the right sentiment for every occasion, in February, Facebook went beyond the ubiquitous thumbs-up button with a new way to express thoughts and feelings. The new feature not only improves user’s ability to express emotions, but it has also been used to take surveys which has improved fan engagement.

TV Camera In Your Pocket

Facebook released a new feature, ‘Live’, in April which changed the rules of broadcasting, making it possible for the site’s users to broadcast videos of almost anything to a huge audience in real time!

Read The Official Announcement

Tell A Story

Early August, Instagram introduced ‘Stories’, a feed of temporary content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in Snapchat, which is also called ‘Stories’ and which helped supercharge the company’s growth rate after it was introduced in 2013.

See The Launch Video

Put A Pin In It

Pinterest introduced Promoted Video Ads mid-August, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video ad with sound. Brands can display six Buyable Pins beneath each video as it plays to improve conversion compared to other platforms. Video content has been on Pinterest for many years now, but it has only now been available as an advertising vehicle thanks to its new native video format, which integrates seamlessly with the platform.

Read The Press Release

A GoPro For Your Face

Taking the social experience to a new level, Snapchat announced a pair of connected sunglasses, in September, called Snapchat Spectacles. The device can record video snippets that automatically save to your Snapchat Memories. The sunglasses feature a camera with a 115-degree lens, with the purpose of mimicking how humans see.

Read The Press Release

Tweet To Touch Down

In September, Twitter’s first live broadcast of a National Football League (NFL) game reached 2.3 million users globally. The game, New York Jets vs. Buffalo Bills, marked the first time Twitter sold ads for live sports video. The average audience size watching the game on Twitter was 243,000 people with an average watch time of 22 minutes per viewer.

Read More About This Event

Remember The Vine

October brought the unfortunate news that Twitter was discontinuing the app that gave people six-seconds of internet fame: Vine. Vine was the only social channel that stayed true to itself, but it simply couldn’t stay ahead of the curve. Instagram made Vine obsolete when users realized they could have everything they wanted in one place, on Instagram. A sad demise.

Read The Details Of This Decision

Truth Trumps Lies

With the U.S. election, fake news became incredibly popular on social networks, such as Facebook, Twitter, and YouTube, as well as news aggregating services. In light of the damage done, Google and Facebook finally took steps to curb fake news.

Here’s What They’re Doing About It

Every year, we get an inch closer to connecting the world with social media. The consumers are embracing this dynamic world and becoming braver in sharing their personal life online. All the while, we marketers, are making all efforts to learn from it.

At BTI, we believe that there is nothing constant in the world of social media. That’s why our team strives to be ahead of the curve. To know how social media can help your businesses connect and engage with your audience in 2017, Poke Us!


Hey, Have You Heard About Influencer Marketing?

Influencer marketing: a key component of business and sales which has been around for a very long time, is slowly evolving into a much more accessible platform due to the emergence of social media. Typical influencer marketing is the process of targeting key customer influencers, and hiring them as advocates for your business. This marketing avenue selects specific individuals that are influential towards the focal business’s target market.

The Good

Often, key influencers have an extremely broad reach, as well as creative campaigns that drive sales and benefit both your business and theirs. When working with an influencer that shares values and interests with your brand, you are directly communicating with a relevant audience that shares similar interests with your brand as well. Additionally, influencer marketing has a positive effect on your SEO, the more links that are shared for your website, the better your SEO becomes. Established influencers have been around for quite a while, so partnerships can not only boost ROI, but also boost the credibility of your brand. If viewers or followers believe in their influencers and trust their opinion, endorsements of your brand will not be taken lightly. Finally, influencer marketing’s most profitable benefit: it requires little work on your part. That’s right, when you sign up to partner with an influencer, the campaigns, man hours, and dedication to promote your product are mostly on their end. Of course, your responsibility continues to be micromanaging the campaign remotely, but with an influencer, you can remain out of the spotlight, while your ambassador promotes your brand for you.

The Bad

Influencer marketing’s main criticism is the risk involved in selecting the right influencer. Unfortunately, there is an opportunity for error in picking the ideal influencer, and given the nature of mass media, unless your product or service directly correlates with the values and purpose of your influencer’s channel, page, or feed, you will be reaching out to a sizeable audience that might not care for your business at all. This being said, the problem can be eliminated or the risk may be reduced through heavy research and strategizing prior to launching your campaign. The good news is that Web Toaster’s team of marketing and brand specialists are fully equipped to handle your business’s influencer marketing all on our own! Rapidly expand your brand through influencers in any medium, including (but not limited to) Twitter, Facebook, Youtube, and Instagram. 

The Bottom Line

All things considered, influencer marketing is the way of the future. Given how accessible the internet is, social media has allowed us to leverage the popularity and influence of individuals all over the world, and use them as a marketing outlet. This process not only benefits you as a business, but a strong relationship will have a positive outcome for your influencer as well. Despite the arduous research and strategizing, influencer marketing can result in a very high ROI if implemented correctly, and Web Toaster would love to help you get started today!

What Is Social Media Marketing?

Is there really a problem with social media marketing? Do you question whether the time, money, and effort you put into social media nurturing is worth it? We believe there is a HUGE problem with social media: the term itself.

“Social media” is an umbrella term that incorporates dozens of websites and apps, each with unique features, benefits, and drawbacks. The problem is that all of these unique platforms are being grouped together and companies feel that in order to have a successful social media presence, they need to be involved in every social media platform.  This stems from the rise of social media in 2006, when to say “social media presence” meant being involved with Youtube, Facebook, and Twitter, which were all of the major platforms.  However, over the past 8 years, there has been rapid growth in the social media industry and dozens of apps and websites now fall under the term, but many marketers are stuck in 2006, when it was the norm to participate in all of them.

How is this a problem? A simple rule of economics is that specialization is necessary for an efficient and profitable economy – the same holds true for social media.

These problems may occur when involved in an excessive amount of platforms:

1) Unique Customer Relevant Content – Customer Presence = Poor Following

You may be providing unique, customer-targeted content for each platform, and spending a lot of time to do so, but since your customer presence may not be strong in all these platforms, the returns and following generated from your efforts and investment may not meet expectations.

2) Reusing = Irrelevant = Inconsistent Following

Another alternative is that you are saving time by posting the same content on multiple platforms, however, customers use different platforms with different expectations. For example, the same post may be very successful on Facebook but irrelevant on Twitter, making your Twitter presence and following suffer.

3) Platform Relevant Content – Customer Relevant = High Following

A third possibility is that you have a strong following in all your social media platforms, and have spent a lot of your budget in doing so. However, the demographics and content of different platforms vary greatly. In this situation, it is likely that content was created to match the audience on each social media channel, rather than to match the company’s target audience. Though following will be high, this does not translate into business because the content is not targeted at your potential customers.

So what is the solution? Strategic social media nurturing! Brands should treat their social media strategy the same way they’d treat any other marketing communication tool. Research each individual platform and strategically plan your approach. Consider the following for each platform: who is the target audience? What are the strengths and weaknesses? What are its unique offerings? Where are your competitors? Can you realistically provide effective content on that platform?

For a great example of effective targeted social media use, look at Apple, who for years only nurtured Twitter accounts. Apple recently joined Tumblr because they felt that Tumblr “separates itself from a creative standpoint”. They specifically use this account to advertise their iPhone 5c because its target audience matches up with Tumblr’s audience; 56% of Tumblr users are under 34, which is the same for the iPhone 5c.

Don’t let social media become a problem. Use effective targeting, strategy and planning to maximize its benefits and minimize waste. If you need a hand in coming up with strong, relevant, targeted social media strategy, we’ll be happy to help.

Fresh Is Best: The Importance Of Staying Up To Date

You have just made the decision to create a new website for your business. It looks awesome, runs fast, generates additional revenue, and acts as a powerful representation of your brand. Time to unplug the mouse and keyboard and call it a day? Think again.

The key to a successful website with a long life is regular updates and maintenance. A website, after all, is a dynamic product that represents your business, and is really never a “finished product”, as there is always room for improvement. The Internet is an ever-changing environment; with newer technologies and software’s being developed each day, the code behind your website eventually becomes dated. Outdated code can result in performance interruptions over time; some sites can suffer from broken links, slow loading pages, security vulnerabilities, and a plethora of other complications. Performing regular maintenance on your site keeps it running smoothly, and ensures that your customers enjoy a positive website experience.

Being up to date doesn’t stop at back end maintenance; every business can keep their content dynamic by regularly adding blog posts, testimonials, and internal news. You can even link your social media to your website and have it posted for you when you upload new content. This way, customers, clients, and leads that follow you on various social media can be notified when new content is added, thus driving traffic to your site. Got an e-commerce store on your site? Regularly updating products will make your store seem more “kept”, and encourage consumers to regularly visit your website. Having a consistent flow of product updates will give consumers a reason to visit your site and keep current with what you have to offer. The same goes for company news, insights, and updates.

Don’t give your web visitors any reason to feel uncertain. Problems with your website or outdated content can make your brand illegitimate. So regular content and maintenance updates will not only ensure brand legitimacy, but also make your visitors feel comfortable and confident in your brand. Check out Web Toaster’s content marketing packages to help you keep your content fresh, without having to lift a finger. Also, don’t forget to take a look at our “Hosting, Maintenance, & Support” packages for a great night’s sleep, knowing that your website is vacuum-sealed and always fresh.

Fail To Plan? Plan To Fail: The Importance Of Website Planning

Fail to Plan

If you fail to plan, you plan to fail. Arguably, one of the most difficult steps in building a website is the planning process.

A good website will take hours of planning, mapping, proofing, and revising. Many small business owners fail to give planning the importance that it merits, and this is where the problems start. Your website is your business’s digital storefront, and its existence is just as important as any other aspect of your business. Therefore, it should be allotted just as much time and attention as you would give any other facet of your day-to-day operations.

Imagine constructing a house with no plans; the process would be full of headaches, messes, and would take much longer than if it was planned out beforehand. The same way, a webpage should be meticulously planned out as well. The planning process generally should involve setting a purpose, a budget, roles, a target audience, organizing information architecture, and content creation. A well-planned website will have a predefined structure before it is built, and will be proofed multiple times before launch. It’s easy to neglect internal projects for revenue-generating work, but the key is to treat yourself as a client and deliver the same (if not stronger) strategy and quality of work that you would for someone else.

Although websites are flexible, and can be changed, poor planning often can result in poor communication, and inconsistent back and forth between involved parties. Sometimes, this can force developers to make assumptions that might not fulfill the vision of the business, requiring them to backtrack and further prolong the process. Web Toaster provides all our clients with an easy-to-use questionnaire, which helps us get a feel for your business, and allows us to tailor your site to your vision. We also provide a straightforward content form, which will help you map your website and each page’s respective content. Web Toaster’s proven method streamlines the planning process down to the last detail, making your website creation an easy and stress-free process.

Time For A Facelift? (Part 1): 5 Reasons To Update Your Website

Image of 90s Computer Upgrading

Your website advertises you, your brand or business – 24 hours a day, 7 days a week. Use your site to show off what you do and give people the opportunity to interact with your business. When you have a great site, you become visible to the millions of people who go online every day, connecting with them at any time, and learning more about your business and brand grow. Updating your site isn’t just a facelift, it means updating everything inside and out: your brand, relevance, and security. Stay ahead of the competition and find out why you should update your site:

1) Great Design Matters.

A new design can go a long way for your site. Great design makes it easy for users to find information, learn what you’re about and contact you in a snap. Nothing is worse for your business than a poor first impression with an outdated design, broken links, or difficult navigation. Let users find out who you really are with a great layout, visuals that tell a story about your brand, and an experience that leaves them coming back to visit.

2) Faster Loading Times.

Research suggests that 47% of users expect a site to load within 2 seconds; if more people are leaving your site than engaging with it, this could be a symptom of poor design or a slow web host. Google tends to rank faster loading pages higher on the search engine than slower loading ones. A few tips to speeding up your site can be to get rid of old or unused content, reducing the file size of your images, installing booster plugins, or moving to a content delivery solution (CDN).

3) Finding You Easily with Good SEO.

Don’t you hate it when you can’t find what you’re looking for? So do users. Having good Search Engine Optimization (SEO) makes it easier for users to find what they’re looking for right away and stops you from becoming invisible. Search engines rely on metrics of relevance and importance based on what people do: discover, comment, share, and link to. A well-constructed site allows search engines to crawl your site with greater ease, and improves how users interact with it – contributing to a better overall SEO ranking.

4) Utilizing Online Metrics to your Advantage.

There are many tools that track and analyze incoming visitors to your site. For example, Google Analytics is a free tool and available when you sign up for a Gmail account. Other paid digital marketing tools allow more detailed breakdowns on customer insights, how your products are doing or seeing how your keywords are ranking.

Utilizing online metrics can tell you a lot about users coming into your site, and using this data can help you figure out how to make their online experience better by improving your site. If users are navigating directly to your products page, consider making your home page focus on feature products. Or if the majority of your visitors are using Internet Explorer 8, consider updating your site to accommodate them. Use this information to help understand your clientele better and apply these changes wherever possible.

Use Metrics To Improve Site

5) Boost your Search Engine Ranking with Updated Content.

Great site content helps users connect with your brand and establishes you as an authority in your industry. Consider having a blog with tips or advice, integrating your site with social media, or having a featured page with events, latest news, or media coverage that you or your company has been featured in.

Having an updated site leaves the impression that you’re on top of things and a company that users can trust. Search engines love fresh content; if they see fresh content every time they index your site they will boost your rankings. When a site hasn’t been updated in a while, your ranking may begin to drop for important keywords.

Interested to see how Web Toaster can help you make the best first impression? Then let’s Get Toasting!

Time For A Facelift? (Part 2): 5 Questions You Should Ask Yourself

Image of a 90s computer being upgraded

Building a website is a daunting task.  This domain of pages essentially represents your business in a big way online, where the world can see it.  So, typically it is critical that your website is always performing and looking its best.  The following are five questions you should always ask yourself before hitting “publish”.

1) What’s Your User Experience Like?

User Experience, or UX, looks at how humans interact and engage with technology, in order to build the best web experience possible. 88% of online consumers are less likely to return to a site after a bad experience, so it is a very important factor to consider.

Having a great UX means that your site is easy to navigate, users are able to find information easily, and the site is purposely designed to maximize user engagement. However, UX isn’t just a design payoff. According to Jasmine Henry, “User experience carries a significant, measurable ROI for organizations… brands with exceptional UX win repeat visits, and eventually, new customers.”

2) Is Your Site Achieving Great Results?

What is the objective of your website and how does it play into your business or brand? Are you trying to drive sales, generate leads, or establish authority in your field?

If you’re not seeing the results you want, try getting your site audited to see where it’s falling short. An audit can determine why you’re not seeing results you want and suggest ways that you can meet those goals. An audit and update will re-structure your site to align more with your business objectives, while fitting customer needs, and generating the results that you are looking for.

3) Is Your Site Secure?

Updating your site isn’t just about looks, it is about what’s underneath too. Having an updated site means having the latest security patches and bug fixes to keep hackers out and stop them from wreaking havoc on your site. Poor security puts you at risk for losing private customer information when your site becomes compromised. Also, once a site is hacked, viruses can spread easily to other users or even be blocked on search engine sites. After a site has been hacked, it becomes very difficult to recover from.

Website Security


4) Is Your Site Mobile-Friendly?

If your website is not responsive, it will not show up as a Google search result when users are browsing on their smart device.

To put this in perspective, in 2014, there were 18 million smartphone owners in Canada and 7.8 million tablet owners. According to the Toronto Star, Canadians spend 33 hours per month online, and almost 50% of that is tied to mobile devices – even more importantly, 1.3 million Canadians a month will exclusively use mobile devices to access the Internet.

If your site isn’t mobile, then you’re invisible to this growing number of consumers!

5) Is Your Site AODA Compliant.

By January 1, 2021, the Ontario government requires all sites to be compliant under the Accessibility for Ontarians with Disabilities Act (AODA). Although it seems like a long time from now, there are requirements that are currently being phased in.

As of 2016, Public Service Organizations and large companies (that provide goods, services or facilities to third parties and have over 50 employees) are required to have new content and intranet be AODA compliant. Accessibility requirements for these organizations include, but are not limited to: large print, high contrast visuals, and recorded audio captions or descriptions.

Guidelines that dictate these standards are governed by the World Wide Web Content Accessibility Guidelines (WCAG 2.0). Companies and organizations that fail to ensure AODA compliance are subject up to a $100,000 fine!