You have just made the decision to create a new website for your business. It looks awesome, runs fast, generates additional revenue, and acts as a powerful representation of your brand. Time to unplug the mouse and keyboard and call it a day? Think again.
The key to a successful website with a long life is regular updates and maintenance. A website, after all, is a dynamic product that represents your business, and is really never a “finished product”, as there is always room for improvement. The Internet is an ever-changing environment; with newer technologies and software’s being developed each day, the code behind your website eventually becomes dated. Outdated code can result in performance interruptions over time; some sites can suffer from broken links, slow loading pages, security vulnerabilities, and a plethora of other complications. Performing regular maintenance on your site keeps it running smoothly, and ensures that your customers enjoy a positive website experience.
Being up to date doesn’t stop at back end maintenance; every business can keep their content dynamic by regularly adding blog posts, testimonials, and internal news. You can even link your social media to your website and have it posted for you when you upload new content. This way, customers, clients, and leads that follow you on various social media can be notified when new content is added, thus driving traffic to your site. Got an e-commerce store on your site? Regularly updating products will make your store seem more “kept”, and encourage consumers to regularly visit your website. Having a consistent flow of product updates will give consumers a reason to visit your site and keep current with what you have to offer. The same goes for company news, insights, and updates.
Don’t give your web visitors any reason to feel uncertain. Problems with your website or outdated content can make your brand illegitimate. So regular content and maintenance updates will not only ensure brand legitimacy, but also make your visitors feel comfortable and confident in your brand. Check out Web Toaster’s content marketing packages to help you keep your content fresh, without having to lift a finger. Also, don’t forget to take a look at our “Hosting, Maintenance, & Support” packages for a great night’s sleep, knowing that your website is vacuum-sealed and always fresh.