Your website advertises you, your brand or business – 24 hours a day, 7 days a week. Use your site to show off what you do and give people the opportunity to interact with your business. When you have a great site, you become visible to the millions of people who go online every day, connecting with them at any time, and learning more about your business and brand grow. Updating your site isn’t just a facelift, it means updating everything inside and out: your brand, relevance, and security. Stay ahead of the competition and find out why you should update your site:
1) Great Design Matters.
A new design can go a long way for your site. Great design makes it easy for users to find information, learn what you’re about and contact you in a snap. Nothing is worse for your business than a poor first impression with an outdated design, broken links, or difficult navigation. Let users find out who you really are with a great layout, visuals that tell a story about your brand, and an experience that leaves them coming back to visit.
2) Faster Loading Times.
Research suggests that 47% of users expect a site to load within 2 seconds; if more people are leaving your site than engaging with it, this could be a symptom of poor design or a slow web host. Google tends to rank faster loading pages higher on the search engine than slower loading ones. A few tips to speeding up your site can be to get rid of old or unused content, reducing the file size of your images, installing booster plugins, or moving to a content delivery solution (CDN).
3) Finding You Easily with Good SEO.
Don’t you hate it when you can’t find what you’re looking for? So do users. Having good Search Engine Optimization (SEO) makes it easier for users to find what they’re looking for right away and stops you from becoming invisible. Search engines rely on metrics of relevance and importance based on what people do: discover, comment, share, and link to. A well-constructed site allows search engines to crawl your site with greater ease, and improves how users interact with it – contributing to a better overall SEO ranking.
4) Utilizing Online Metrics to your Advantage.
There are many tools that track and analyze incoming visitors to your site. For example, Google Analytics is a free tool and available when you sign up for a Gmail account. Other paid digital marketing tools allow more detailed breakdowns on customer insights, how your products are doing or seeing how your keywords are ranking.
Utilizing online metrics can tell you a lot about users coming into your site, and using this data can help you figure out how to make their online experience better by improving your site. If users are navigating directly to your products page, consider making your home page focus on feature products. Or if the majority of your visitors are using Internet Explorer 8, consider updating your site to accommodate them. Use this information to help understand your clientele better and apply these changes wherever possible.
5) Boost your Search Engine Ranking with Updated Content.
Great site content helps users connect with your brand and establishes you as an authority in your industry. Consider having a blog with tips or advice, integrating your site with social media, or having a featured page with events, latest news, or media coverage that you or your company has been featured in.
Having an updated site leaves the impression that you’re on top of things and a company that users can trust. Search engines love fresh content; if they see fresh content every time they index your site they will boost your rankings. When a site hasn’t been updated in a while, your ranking may begin to drop for important keywords.
Interested to see how Web Toaster can help you make the best first impression? Then let’s Get Toasting!