Fail To Plan? Plan To Fail: The Importance Of Website Planning
If you fail to plan, you plan to fail. Arguably, one of the most difficult steps in building a website is the planning process.
A good website will take hours of planning, mapping, proofing, and revising. Many small business owners fail to give planning the importance that it merits, and this is where the problems start. Your website is your business’s digital storefront, and its existence is just as important as any other aspect of your business. Therefore, it should be allotted just as much time and attention as you would give any other facet of your day-to-day operations.
Imagine constructing a house with no plans; the process would be full of headaches, messes, and would take much longer than if it was planned out beforehand. The same way, a webpage should be meticulously planned out as well. The planning process generally should involve setting a purpose, a budget, roles, a target audience, organizing information architecture, and content creation. A well-planned website will have a predefined structure before it is built, and will be proofed multiple times before launch. It’s easy to neglect internal projects for revenue-generating work, but the key is to treat yourself as a client and deliver the same (if not stronger) strategy and quality of work that you would for someone else.
Although websites are flexible, and can be changed, poor planning often can result in poor communication, and inconsistent back and forth between involved parties. Sometimes, this can force developers to make assumptions that might not fulfill the vision of the business, requiring them to backtrack and further prolong the process. Web Toaster provides all our clients with an easy-to-use questionnaire, which helps us get a feel for your business, and allows us to tailor your site to your vision. We also provide a straightforward content form, which will help you map your website and each page’s respective content. Web Toaster’s proven method streamlines the planning process down to the last detail, making your website creation an easy and stress-free process.